Value and Cost of Sharing
Back when I started blogging again, I was unconvinced at the value of sharing online for myself. I am more convinced now, but more bothered by the interesting trade off that we see everywhere in business and technology: the value traps of constant and relevant. (Get more likes more followers don’t miss a day or a week….)
It’s the same for creatives as it would be for any business - although maybe slightly more challenging due to the unscripted nature of our work: if we get so absorbed in whatever the process is, social media or otherwise, we can forget life happens outside of that whether we acknowledge it or not.
Especially now that we can carry some or all of what we do around with us in our pocket, there is a serious need for us to draw distinctions. Not boundaries necessarily (although those are also good), but clarity for ourselves about what is real life and whether that really needs to be monetized or curated as part of our image or work.
For me there is also always the question of whether it matters at all if we can or can’t manage our usual volume of output online. Even though social media has become an expectation personally and professionally in some ways for almost all of us, and even though I hope what I share is useful, none of it affects my day to day interactions in lessons, rehearsals, or my personal life.
It’s well established at this point that social media has a way of making us all feel as if we aren’t good enough or doing enough, but I also think it adds a tremendous amount of effort to what, for creatives, is already an extremely difficult work-life balance.
I saw (a little ironically) an interesting social media post recently that said practice is unpaid work (at least monetarily it’s quite true that the two to three hours a day I try to put in prior to a difficult gig go without compensation other than the hours I am actually in rehearsal).
It seems we could add to that:
Social media is unpaid work.
Obviously that’s not true if it’s actually gaining you a sale or a new student every or most of the time you post, but for most of us I would guess that’s not the case.
So, as you consider where to put your time or what you are making yourself feel guilty about, remember your priorities.
Remember what makes you feel rested and prepared. Remember what work is most important to you, whether it’s paid or unpaid (there can be value in both). It will be unique to you, and it should be.
Remember that we can all be empowered in our own choices about how we interact with our life, and especially in our enjoyment of the passage of time.